7 Things Parents Should Know About ABA (From a BCBA’s Perspective)

7 Things Parents Should Know About ABA (From a BCBA’s Perspective)

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As  BCBAs, we’ve had countless conversations with parents who are excited, nervous, or sometimes skeptical about ABA therapy. And I get it—there’s a lot of information (and misinformation) out there. So, let’s have a real talk. Here are some things I wish parents knew about ABA therapy, straight from a BCBA’s perspective.

1. We Are Not Here to “Fix” Your Child

Your child is not broken, and ABA is not about forcing them to be someone they’re not. Our goal is to help them develop skills that make their life easier, more independent, and more enjoyable. Whether it’s communication, social interaction, or daily living skills, our focus is on empowerment, not “normalization.”

2. Progress Looks Different for Every Child

Some kids make rapid progress, while others take more time to reach milestones. That doesn’t mean ABA isn’t working—it just means progress isn’t a straight line. Every small win, from buckling their seatbelt to requesting a snack, is a step toward greater independence. Trust the process, even when it feels slow.

3. Reinforcement Is Not Bribery

One of the biggest misconceptions about ABA is that we “bribe” kids with rewards. Nope. Reinforcement is about motivation—helping children connect positive behaviors with positive outcomes. Whether it’s a high-five, extra playtime, or their favorite snack, reinforcement builds confidence and encourages learning.

4. Therapy Doesn’t End When the Session Ends

One of the most crucial aspects of ABA is consistency. The best progress happens when parents and caregivers continue using ABA strategies at home. That doesn’t mean you need to turn into a full-time therapist, but incorporating small ABA-based techniques into daily routines can make a huge difference.

5. Collaboration is Key

You are the expert on your child. We may have the clinical expertise, but you know their personality, preferences, and struggles better than anyone. The best ABA therapy happens when parents and therapists work together—so don’t hesitate to share your insights, concerns, and goals with us.

6. Your Child’s Comfort and Happiness Matter

ABA therapy should never feel like a battle. If your child is consistently upset, overwhelmed, or resistant to therapy, we need to adjust our approach. Therapy should be engaging, positive, and tailored to what works for your child.

7. Questions Are Always Welcome

If something doesn’t sit right with you, ask us. If you’re confused about a technique, let us know. ABA should never feel like a mystery, and any therapist worth their certification will be happy to explain their methods and rationale. Transparency is everything.


Final Thoughts

ABA therapy is a journey, not a one-size-fits-all solution. It’s about collaboration, patience, and celebrating progress—no matter how big or small. If you’re ever unsure or need support, just know that your BCBA is on your team. We want your child to succeed just as much as you do.

Want to learn more about how ABA can support your child? Reach out—we’re happy to chat!